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WASHINGTON — The Association of Importers of Textiles and Apparel is undergoing a makeover, trading in its 25-year-old brand for a new image, name and logo, as it broadens its mission to address changes in the global sourcing landscape.

The trade and lobbying group, which represents some 200 retailers, brands and service providers, will unveil and launch its new name — the United States Fashion Industry Association — and revamped logo, mission statement, set of values and Web site at its annual meeting in New York on Wednesday. The organization cohosts the meeting with the American Import Shippers Association. Its new Web site is slated to go live today at

The association’s core mission was focused more on tearing down trade barriers and opening new markets, but the world of global sourcing has changed dramatically in the last 25 years, and the USFIA aims to use its revamped image as it lobbies the executive branch and Congress on international trade policy issues.

When the association launched in 1989, the had signed only one free-trade agreement, quotas on apparel and textile imports controlled trade flows and China had barely surpassed Taiwan to become the top apparel supplier to the , said Julia Hughes, who has been with the association since its inception in 1989 and is president of USFIA, as she was at USA-ITA. Today, the has signed 14 free-trade deals; global quotas have been eliminated; China has the lion’s share, at 41 percent, of the apparel import market, and Taiwan, Hong Kong and South Korea are no longer among the top four apparel suppliers to the Those three countries have been replaced by Vietnam, Bangladesh and Indonesia.

“When we were founded, our mission was clear: the elimination of global quotas , but today our goals and our mission is broader than that,” Hughes said. “Our original name only mentioned importers of textiles and apparel, but our members are also exporters, retailers and global brands. They might have a product that is developed and designed in the , but the product itself never touches . We care about barriers in Japan or barriers in Italy, and we are no longer just looking at access to the market.”

Hughes said her members replaced “importers” in the association’s name with “fashion industry” to reflect the industry in its entirety — from brands and retailers to consultants, logistics providers and academic institutions.

Maureen Gray, vice president of international trade at Ralph Lauren Corp., currently chairs the association, which also includes on its board executives from Macy’s Inc., The Jones Group Inc., Kohl’s Corp., Pacific Sunwear of California Inc., Warnaco Inc., Levi Strauss andamp; Co., Penney Co. Inc., American Eagle Outfitters and Urban Outfitters Inc.

The Made in America movement, which has been gaining steam in the past few years, is also an area of focus that many of USFIA’s members are pursuing.

“Made in USA has always been a portion of companies’ production, but I think there is more of a focus on it now,” Hughes said. “There is potential for it to grow. How large it can grow is a real question, but we support it.”


Hughes also noted that importing and Made in America initiatives are pursued simultaneously without friction.

“We haven’t seen a conflict,” Hughes said. “It is one element of sourcing for our member companies. We are not promoting one over the other. We are very supportive of Made in USA, and we sponsored some of the very first programs about Made in USA at MAGIC. It is a very important element, but it is one part of sourcing decision making.”

Hughes said the association has several top priorities in Washington for the remainder of this year and next year. Among them is a push for liberal rules of origin in the Trans-Pacific Partnership negotiations between the and 11 other countries. Vietnam, the second-largest apparel supplier to the , is taking part in the negotiations and is a key sourcing platform for the fashion industry.

The has proposed a yarn-forward rule of origin that requires apparel be made of fabric and yarns supplied by the or other TPP partner countries to qualify for duty-free benefits when shipped back to the Importers oppose the rule and are seeking to broaden it to include third-country fabrics and yarns outside of the TPP partner countries, notably from China.
Hughes also pointed to renewal of the African Growth and Opportunity Act, which expires in 2015. USFIA and other associations are lobbying to have the preferential trade program extended early next year because businesses plan orders months in advance and become concerned when an expiration is looming.

Strengthening compliance in Bangladesh in the wake of two factory tragedies that have claimed the lives of more than 1,230 people in the past year is also a priority, she said.

Hughes said USFIA has members that have joined the two competing industry fire and building safety accords, as well as member companies that have opted to pursue their own path.

“A key issue for us is helping the industry make sure that we maintain the highest level of compliance,” Hughes said.

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A New Force: U.s. Fashion Industry Assoc. af United States Fashion Industry Association

WASHINGTON - Sammenslutningen af ​​importører af tekstiler og beklædning gennemgår en makeover og handler i sit 25-årige brand for et nyt image, navn og logo, da det udvider sin mission om at tackle ændringer i det globale sourcinglandskab.

Handels- og lobbygruppen, der repræsenterer omkring 200 detailhandlere, brands og tjenesteudbydere, vil afsløre og lancere sit nye navn - United States Fashion Industry Association - og moderniseret logo, mission statement, sæt af værdier og websted på sit årsmøde i New York onsdag. Organisationen er vært for mødet med American Import Shippers Association. Dens nye websted er planlagt til at blive live i dag kl.

Foreningens kernemission var mere fokuseret på at nedbryde handelsbarrierer og åbne nye markeder, men verdenen af ​​global sourcing har ændret sig dramatisk i de sidste 25 år , og USFIA sigter mod at bruge sit fornyede image, da det lobbyiserer den udøvende magt og kongres i internationale handelspolitiske spørgsmål.

Da foreningen blev lanceret i 1989, havde de kun underskrevet en frihandelsaftale, kvoter på tøj- og tekstilimport kontrollerede handelsstrømme, og Kina havde næppe overgået Taiwan for at blive den største tøjleverandør til, sagde Julia Hughes, der har været sammen med foreningen siden starten i 1989 og er præsident for USFIA, som hun var i USA- ITA. I dag har den underskrevet 14 frihandelsaftaler; globale kvoter er fjernet Kina har størstedelen af ​​41 procent af tøjimportmarkedet, og Taiwan, Hongkong og Sydkorea er ikke længere blandt de fire største tøjleverandører til De tre lande er blevet erstattet af Vietnam, Bangladesh og Indonesien. />
”Da vi blev grundlagt, var vores mission klar: afskaffelse af globale kvoter, men i dag er vores mål og vores mission bredere end det,” sagde Hughes. ”Vores oprindelige navn nævnte kun importører af tekstiler og beklædning, men vores medlemmer er også eksportører, detailhandlere og globale mærker. De kan have et produkt, der er udviklet og designet i, men selve produktet rører aldrig. Vi holder af barrierer i Japan eller barrierer i Italien, og vi ser ikke længere bare på adgang til markedet. ”

Hughes sagde, at hendes medlemmer erstattede“ importører ”i foreningens navn med“ modeindustri ” at afspejle branchen i sin helhed - fra mærker og detailhandlere til konsulenter, logistikudbydere og akademiske institutioner.

Maureen Gray, vicepræsident for international handel i Ralph Lauren Corp., er i øjeblikket formand for foreningen, som også inkluderer i bestyrelsen ledere fra Macy's Inc., The Jones Group Inc., Kohl's Corp., Pacific Sunwear of California Inc., Warnaco Inc., Levi Strauss andamp; Co., Penney Co. Inc., American Eagle Outfitters og Urban Outfitters Inc.

Bevægelsen Made in America, der har fået damp i de sidste par år, er også et fokusområde, som mange af USFIAs medlemmer forfølger.

'Made in USA har altid været en del af virksomhedernes produktion, men jeg tror, ​​der er mere fokus på det nu,' sagde Hughes. ”Der er potentiale for, at det kan vokse. Hvor stor den kan vokse er et rigtigt spørgsmål, men vi støtter det. ”


Hughes bemærkede også, at import og Made in America-initiativer forfølges samtidigt uden gnidninger.

“ Vi har ikke set en konflikt, ”sagde Hughes. ”Det er et element i sourcing for vores medlemsvirksomheder. Vi promoverer ikke det ene over det andet. Vi støtter Made in USA meget, og vi sponsorerede nogle af de allerførste programmer om Made in USA på MAGIC. Det er et meget vigtigt element, men det er en del af beslutningsprocessen. ”

Hughes sagde, at foreningen har flere topprioriteter i Washington resten af ​​dette år og næste år. Blandt dem er et skub for liberale oprindelsesregler i Trans-Stillehavs-partnerskabsforhandlingerne mellem og 11 andre lande. Vietnam, den næststørste tøjleverandør til, deltager i forhandlingerne og er en vigtig sourcingplatform for modebranchen.

Den har foreslået en oprindelsesregel for garn, der kræver tøj, lavet af stof og garn leveret af eller andre TPP-partnerlande for at kvalificere sig til toldfrie fordele, når de sendes tilbage til importørerne modsætter sig reglen og forsøger at udvide den til at omfatte tredjelandsstoffer og garner uden for TPP-partnerlandene især fra Kina
. blive bekymret, når en udløb er truende.

At styrke overholdelsen i Bangladesh i kølvandet på to fabrikstragedier, der har krævet mere end 1.230 menneskers liv i det forløbne år, er også en prioritet y, sagde hun.

Hughes sagde, at USFIA har medlemmer, der har tilsluttet sig th

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